Offline & Experiential
Public relations is the practice of earning third-party media coverage and managing a brand's public narrative through relationships with journalists, editors and industry publications.
Every engagement is scoped and quoted individually after a diagnostic. We will tell you what this costs, and whether it is the work you actually need.
Earned coverage carries a credibility that advertising cannot buy, precisely because it cannot be bought. A journalist choosing to write about you is an independent endorsement, and it also builds the kind of authoritative citation that search engines and AI systems weight heavily.
The trade-off is control. You cannot dictate what gets written, and pitching something that is not genuinely newsworthy damages the relationship for the next attempt. We are candid about which stories are worth taking to a journalist and which are not.
Scope
Every engagement is scoped in writing before work begins. This is the standard inclusion list for pr & media relations.
How we work
A journalist needs a reason for a reader to care. A funding round, real data, a genuine first. A new logo is not a story and pitching it as one costs credibility.
Ten well-chosen journalists who cover your sector beat a blast to four hundred. Mass distribution is why most press releases are deleted unopened.
Media training before interviews. An unprepared founder can undo a placement that took months to arrange.
A crisis protocol agreed in advance, who speaks, what is said, how fast. The time to write it is not during the crisis.
Questions
These services share the same objective and are usually more effective run together than separately.
Online reputation management is the ongoing monitoring, improvement and defence of what appears about a brand across search results, review platforms and social channels.
Personal branding is the deliberate development of an individual's professional reputation and visibility, so that their expertise is recognised by the market they operate in.
Content marketing is the planned creation and distribution of material that answers the questions a target audience is already asking, in order to earn attention, search visibility and trust.
LinkedIn marketing combines organic company and executive content with paid campaigns targeted by job title, seniority, industry and company size, to build pipeline among business decision-makers.
A short conversation about your situation, what is working and what is not. No obligation, and you will get a straight answer about whether this is the right service for you.
