Search & AI Visibility
Local SEO is the practice of making a business visible to people searching near it, primarily through Google Business Profile, the map pack, and location-specific pages that answer catchment-level intent.
Every engagement is scoped and quoted individually after a diagnostic. We will tell you what this costs, and whether it is the work you actually need.
For any business with a physical catchment, the map pack sits above the organic results and takes the majority of the clicks. It is governed by a different ranking system to classic SEO (proximity, prominence and relevance) which is why sites that rank well nationally often lose to a competitor two streets away.
The work is unglamorous and highly effective: get the profile complete and categorised correctly, make business data identical everywhere it appears, build location pages that are genuinely different from each other, and generate real reviews on a schedule rather than in bursts.
Scope
Every engagement is scoped in writing before work begins. This is the standard inclusion list for local seo.
How we work
For most local businesses the Business Profile drives more action than the website. Categories, services, attributes and photos are cheap to correct and move results faster than anything on-site.
Name, address and phone must match character for character across every directory. Inconsistency is one of the few local ranking factors that is entirely within your control and routinely neglected.
Ten pages differing only by a swapped city name are a liability. Each needs genuinely local content: the team, the catchment, the specifics.
Review velocity and recency both matter. A process that asks every satisfied customer beats a quarterly push that produces twenty reviews in a week and none for months.
Questions
These services share the same objective and are usually more effective run together than separately.
SEO is the practice of earning unpaid visibility in search results by making a website technically sound, topically authoritative, and genuinely useful for the queries its customers type.
Technical SEO is the discipline of ensuring a search engine can crawl, render, index and understand a website, which is the foundation determining whether any content or link investment can produce a result at all.
Online reputation management is the ongoing monitoring, improvement and defence of what appears about a brand across search results, review platforms and social channels.
Content marketing is the planned creation and distribution of material that answers the questions a target audience is already asking, in order to earn attention, search visibility and trust.
A short conversation about your situation, what is working and what is not. No obligation, and you will get a straight answer about whether this is the right service for you.
