Search & AI Visibility
Generative Engine Optimization (GEO) is the practice of structuring a brand's content and data so that AI assistants such as ChatGPT, Gemini, Claude and Perplexity can retrieve it, understand it, and cite it inside generated answers.
Every engagement is scoped and quoted individually after a diagnostic. We will tell you what this costs, and whether it is the work you actually need.
A growing share of research now ends inside an AI answer rather than on a results page. The user asks a question, receives a synthesised response, and clicks one of two or three cited sources, or none. Ranking fourth for a keyword means very little if the answer above it never mentions you.
GEO addresses that directly. It is less about keywords and more about being machine-legible: can a retrieval system find your page, identify what your company is, extract a specific claim, and attribute it to you with confidence? Most sites fail at one of those four steps, usually the first or the second.
Scope
Every engagement is scoped in writing before work begins. This is the standard inclusion list for generative engine optimization (geo).
How we work
The single most common finding is a robots.txt that blocks the assistants the client wants to appear in, or content rendered client-side that a crawler never sees. Neither is expensive to fix and nothing else works until they are.
AI systems reason about entities, not pages. A single, stable, well-described organisation identity, linked to its services, location and topics through structured data, is what lets a model connect a question to your business with confidence rather than a guess.
Generative systems quote passages that stand alone. A paragraph that opens with a direct definition and contains a concrete, attributable fact gets cited. One that opens with 'In today's fast-moving landscape' does not.
Models weight claims that appear consistently across independent sources. Directory accuracy, editorial mentions and consistent business data across the web do more for AI visibility than another blog post.
Questions
These services share the same objective and are usually more effective run together than separately.
AI visibility monitoring is the systematic measurement of how often, and in what terms, AI assistants name a brand when answering buying-intent questions in its category, and what has to change for that share to rise.
SEO is the practice of earning unpaid visibility in search results by making a website technically sound, topically authoritative, and genuinely useful for the queries its customers type.
Technical SEO is the discipline of ensuring a search engine can crawl, render, index and understand a website, which is the foundation determining whether any content or link investment can produce a result at all.
Content marketing is the planned creation and distribution of material that answers the questions a target audience is already asking, in order to earn attention, search visibility and trust.
A short conversation about your situation, what is working and what is not. No obligation, and you will get a straight answer about whether this is the right service for you.
