Frequently Asked
Questions.

GTM Executors is a growth, AI, technology and business transformation consultancy. We run six practices, search and AI visibility, strategy and business intelligence, performance marketing, technology and product, brand and creative, and on-ground execution, with 45 services delivered in-house. Search engine optimization, generative engine optimization and AI search visibility are the specialism we are known for.

Three things. We diagnose before we propose, so a scope is priced against the real constraint rather than the presenting symptom. We report to pipeline and revenue rather than to rankings and impressions. And we refuse to guarantee search positions, because nobody controls Google's ranking systems or the retrieval layers inside ChatGPT, Gemini, Claude and Perplexity.

Generative Engine Optimization is the practice of making a brand findable and quotable by AI assistants such as ChatGPT, Gemini, Claude and Perplexity. Traditional SEO competes for a position on a results page a person then scans. GEO competes to be selected from a retrieval index and cited inside a generated answer, which depends on entity clarity, structured data and self-contained claims rather than on placement alone.

Both. Engagements range from local businesses in Hyderabad to enterprise search programmes and multi-market transformation work. We do not publish rate bands, because scope and competitive difficulty vary too much between those extremes for a band to mean anything: every engagement is quoted individually after a diagnostic. The diagnostic phase is the same regardless of size. We would rather tell a small business that its constraint is pricing than sell it a retainer that cannot fix that.

It depends on the work. Paid campaigns can show traction within weeks. Technical SEO fixes often move indexation and impressions within a month. Competitive organic positions typically take four to eight months. AI citation changes follow content and entity work with a lag of roughly one to three months, because assistants re-crawl on their own schedule. We give a range per initiative before the work starts, not a single number.

All 45. Search and AI visibility, GTM strategy, competitor and business intelligence, analytics, CRM, digital transformation, sales enablement, performance marketing, paid social, content, web and mobile application development, AI consulting, conversion optimisation, branding, video, and on-ground work including BTL activations, outdoor, events, print and broadcast. Nothing is subcontracted without telling you.

Yes. Search, GEO, strategy, performance, technology and brand work is delivered remotely, and we work with clients in India, the United States, the United Kingdom, the UAE, Singapore and Australia. Activations, outdoor, events and print require people on the ground and are delivered within India only.

No, and we would treat any firm that does as a reason to end the conversation. Ranking and retrieval systems are controlled by Google, OpenAI, Google DeepMind, Anthropic and Perplexity, and change without notice. We commit to the scope, the standard of the work and the measurement. Reporting shows movement against a baseline we set before starting, including the months it moves the wrong way.

We say so in the report that month rather than at the quarterly review, and bring the diagnosis of why with it. Performance work is reviewed weekly and reallocated when the data supports it. Where the cause sits outside our scope, pricing, sales follow-up, product, we will name that too, even though it means recommending less work rather than more.

No. We recommend a minimum of three months because compounding work produces nothing measurable in six weeks, but there is no lock-in beyond the notice period. If the engagement stops being worth its cost, the contract should not be the thing keeping it alive.