The work,
including the parts that went wrong.

Filled, 14 days early

First cohort

Against a target that assumed a two-cohort ramp

5% → 47%

Citation rate across the panel

80 prompts, four assistants, month 1 vs month 7

56

Duplicate profiles removed or merged

From roughly 90 down to one per location

−38%

Blended customer acquisition cost

Month 10 vs month 1, at comparable spend

+164%

Organic sessions to commercial pages

Month 14 against the pre-replatform baseline, not against the post-launch trough

+72%

Attended site visits

Against the previous launch at comparable total spend